Saturday, December 28, 2019

The Ban Of Tobacco Advertisements Banned - 860 Words

he people in India that wanted tobacco advertisements banned, wanted them banned because the children would watch t.v. and they would see the tobacco advertisements that had an animated camel in the advertisement and to the parents of the children it made them think that it was showing the children that it is okay to smoke tobacco. Another reason they wanted the tobacco advertisements banned was because researchers has researched tobacco and all the percentages, meaning they found out that cigarettes make up 0.14 percent or the G.D.P and they compared that to the health logic s which is at a 0.21 percent of the G.D.P which in reality to them should not be that close in percentage to each other. The people in India that did not want the ban on the tobacco advertisement, did not want it to happen because, they thought that if a ban was placed it would make the citizens feel as if they were not letting them make the decision if something is good or bad for them, which therefore the ban would step in as a nanny in a way. They say that people who do smoke know the consequences and is all on them if they decide to or not. They feel as if you can sell it you should be able to advertise it as well, and that the government would be limiting their freedom. The tobacco companies around the world say that they are not trying to sell the concept of smoking. They also say that the advertisement of tobacco was simply only for adults was not to persuadeShow MoreRelatedBan Of Ban On Tobacco988 Words   |  4 Pages Those in favor of the ban on tobacco advertisements and sponsoring of cultural and sporting events in India noted that they were not the first country to be taking these steps. In fact, many European countries had previously invoked bans on tobacco beginning decades before. In both Belgium and France the ban was deemed to be constitutional as the main motivator behind this ban was public health, and not necessarily the desire to stop the tobacco industry from partaking in trade. BeyondRead MoreBanning Tobacco Advertising Ban On The Public Health Of Their People976 Words   |  4 Pagesbanning Tobacco companies from displaying any source of advertising or sponsoring any public events. The advertising ban took effect from May 1, 2004. In October 2, 2005, the Government of India prohibited any new programs or mo vies from showing any actors or actresses smoking as it glorifies smoking and sends a bad message to its viewers. According to a CNN article written by Leo Juarez, some actors seem to support the smoking censorship but some film directors seem concerned that the ban might leadRead MoreBAN ON TOBACCO ADVERTISEMENT IN INDIA800 Words   |  4 PagesBAN ON TOBACCO ADVERTISEMENT IN INDIA In 2004 the government of India banned tobacco companies from advertising their products and sponsoring sports and cultural events. The objective was to discourage adolescents from consuming tobacco products as well as empower the government with the power to launch an anti tobacco program. . This issue created a serious problem in that it was both ethical and commercial, the government on one hand, believe it was its responsibility to protect the welfare ofRead MoreEthical Considerations : Ban Tobacco985 Words   |  4 PagesConsiderations: On the one hand, was tobacco, the most dangerous consumer product known, which killed when used as the makers intended. Just like most dangerous substances like cocaine were banned so from the ethical point of view it was not alien for the government of India to ban tobacco. Therefore from an ethical standpoint, the Government had to discourage the habit, as it was responsible for the welfare of its citizens. In view of international precedents and statistics the ban was not unusual and wasRead MoreThe Ethics Of The Indian Government959 Words   |  4 PagesTobacco Advertising was the hot topic it was in the late 90 s and early 2000 s, but it is still something we should strive to understand and functionally work with. The European Union and the United States have banned advertisements from television, while only the United States has banned tobacco advertising for sporting events. The Indian government had enacted an initiative to ban tobacco advertising in sporting events in 2001 to help curb the appeal of tobacco use in minors. The ethicalRead MoreShould Tobacco Advertising Be Banned?897 Words   |  4 Pagesorganization and other associations have been putting pressure on the government to ban cigarette production but these products contribution of these products to the national GDP cannot be neglected. As a result, of the huge sum, the government gets from these companies in the form of taxes it extremely difficult for the government ban the production of cigarettes but have instead resorted to banning advertisements of these products. Is the government doing enough as it claims it is doing to protectRead MoreGovernment Of Indi Ban Tobacco Advertisements Essay910 Words   |  4 PagesGovernment of India to Ban Tobacco Ads The Government of India pursued to create a mechanism to ban Ads on Tobacco usage. In doing so, it raised ethical concerns and arguments from two different sides, those in favor of and against it. For instance, Suhel Seth, CEO of Equus Advertisement, made a strong differing statement such as â€Å"The ban does not have teeth. It is typical Knee-jerk reaction by any Government to create some kind of popularity for itself.† Mr. Seth thought the Government was not seriousRead MoreBan Banning Should Not Be Banned981 Words   |  4 PagesTo Ban Or Not To Ban? One of the most widely debated topics when it comes to government interference is smoking. Often described as a slow killer, many feel that it is something that should not only be avoided, but also banned. In India specifically, a country that is renowned for its high use of tobacco production and use, the idea of smoking has become a national crisis. With tobacco companies trying to push for freedom of speech† with advertisements, and the government attempting to assume aRead MoreShould Tobacco Advertising Be Banned? Essay897 Words   |  4 Pagesorganization and other associations have been putting pressure on the government to ban cigarette production but these products contribution of these products to the national GDP cannot be neglected. As a result, of the huge sum, the government gets from these companies in the form of taxes it extremely difficult for the government ban the production of cigarettes but have instead resorted to banning advertisements of these products . Is the government doing enough as it claims it is doing to protectRead MoreThe Ban On Advertising Tobacco Products885 Words   |  4 PagesThe ban put on advertising tobacco products in India has caused a lot of debates. Some say it violates the constitution, others say it saves lives. Each side sets a valid argument, but which side is right? These bans do not only exist in India. They have been put into action in many different countries as well. Tobacco use kills 5.4 million people a year, averaging at about half of all smokers. (W.H.O.-Facts) I think that everyone is aware of how bad tobacco use is for your health. What people

Thursday, December 19, 2019

Reality Tv - 1076 Words

In the media, reality TV stars like Snooki and Kim Kardashian are on the rise. Most channels on television have at least one reality show, from following housewives to remodeling homes of real life families. However, there are some reality programs that display bad examples, especially for young audiences that are keeping up with each episode. On MTV people see girls being drunk in public, addicts doing drugs, and young girls raising babies at young ages; these are situations seen on reality TV shows. Jeremy W. Peters’ â€Å"When Reality TV Gets Too Real† and James Poniewozik’s â€Å"Why Reality TV is Good for us† inform readers about what the general public can view on television and how it affects the minds of children. Reality TV shows such as†¦show more content†¦The quote states that Intervention thrives off unpredictable moments and the less scripted the better. Not only is reality TV inappropriate, but it can also humiliate people. For example, in Jersey Shore when the cast goes out to Karma, a club in Jersey, the cast gets drunk and embarrasses themselves because they start getting careless with their actions, cause trouble with other people and start revealing things on TV like skirts going up, tops coming down, etc. For a recovering addict, it is a disgrace to watch themselves and their families on programs like Intervention because they can look back at how they used to struggle in those â€Å"sticky situations† and it will always be a part of television entertainment. 16 and Pregnant shows couples and families getting into fights with each other and the cameras are always catching every moment of these battles along with the ups and downs of their struggle. This is what catches the viewers’ attention, dramatic fights. Poniewozik expresses how â€Å"it’s often women degrading themselves† and he does not want his â€Å"nine year-old thinking that’s the way girls should behave† (236). Basically, Poniewozik expresses how these shows, give people an insulting idea of women, so he forbids his daughter to watch these televisionShow MoreRelatedThe Reality Of Reality Tv908 Words   |  4 PagesToday’s audience grabs hold of reality TV now a day. Looking forward week to week to watch these unscripted real life situation shows. In a way it s becoming increasingly hard to avoid not watching. Some viewers see the TV show and tend to be attention seekers, and reality TV allows them to fantasize about achieving status through instant fame. Too much reality TV may lead viewers to idealize real world situations, like romanticizing dating. Like when Truman saw the girl in the library who was anRead MoreThe Reality Of Reality Tv991 Words   |  4 PagesI truly believe that reality TV needs a different name. At first reality TV was created with the aim to depict reality, but over ti me different interests and actions have resulted in doing the opposite of this. I would even go so far to say that reality TV has become just as fictional as fiction based television. â€Å"Reality† is defined as â€Å"the world or the state of things as they actually exist, as opposed to an idealistic or notional idea of them†. However, Reality TV in no way represents this definitionRead MoreThe Reality Of Reality Tv951 Words   |  4 Pages Reality TV and You Television shows were created to entertain the public and soon generalized shows became a bore. Reality TV shows are widely varied but are similarly based on the lives of non-fictional characters that brings out their daily challenges and achievements. This genre of TV programs gives a huge impact to its audience of, mostly, twelve to nineteen year olds. Critics and bloggers heavily criticize the negative teachings of Reality TV and indirectly force viewersRead MoreThe Reality Of Reality Tv Essay1601 Words   |  7 Pagesreasons. Reality TV is a common source of entertainment on various channels and media outlets. The purpose of reality TV is to â€Å"promise more drama, suspense, and laughter while pushing the envelope of what is morally and socially acceptable, funny, and, of course entertaining† (Glouner et al.). This type of media allows real people to connect to those on TV. Reality is not completely real, there are aspects of it that are scripted, rehearsed and complet ely altered (Crouch). Reality TV has existedRead MoreThe Reality Of Reality Tv Essay2065 Words   |  9 Pagesis also generally known that children can be easily influenced by what they see on television. Reality TV is no exception to this rule. It may appear that reality TV is a benign phenomenon but it is in fact a virus that has quickly diseased our society. More specifically, it attracts girls most mercilessly by affecting them negatively as to how they perceive themselves. Indeed, girls who watch reality TV learn that deceit and meanness is normal behaviour in order to achieve success, begin to self-objectifyRead MoreThe Reality Of Reality Tv Essay1919 Words   |  8 PagesCreeber (2008) the genre of reality TV is typically shaped by the weekend program, followed by results and elimination – hence, Dancing with the Stars has performances on Sunday and results of voting of Monday. As shown by Throng (2015), this episode, screened July 12, had 346,930 people watching with a potential audience share of 8.3% of total viewers watching TV at that time, which can be compared to the competition on other stations (Neilsen, 2015; Throng, 2015). TV One screened Sunday at 7-8pmRead More Reality TV Essay1074 Words   |  5 Pages Reality TV: The Rise of a New Show â€Å"The Contender† nbsp;nbsp;nbsp;nbsp;nbsp;One of the newest shows to hit the vast majority of reality TV shows that already exist is The Contender. The Contender is a show that focuses on all the hardships, training, pain, and dilemmas that a boxer, who is preparing to fight, must endure. The Contender will be a very successful show, because it has the attributes of raw emotion that can’t be found when a director is yelling ‘action,’ and ‘cut.’ By raw emotionRead MoreReality TV Research1402 Words   |  6 PagesReality TV Research Why is that reality TV shows instead of encouraging, end up discouraging someone? The whole purpose of being a part of a TV show is try to win because you feel confident in what you are competing for. However in shows such as Americas Next Top Model the judges seek for the contestants flaws and point them out. According to Jennifer Pozner’s â€Å"Ghetto Bitches, China Dolls, Cha Cha Divas† reality shows contradict themselves. Pozner points out that a contestant was asked what sheRead MoreReality Tv Shows855 Words   |  4 PagesBased on these criteria qualified industries were call centres and reality TV shows. In deciding between these alternatives, I interviewed a few stakeholders within the call centre and media industries. The feedback was that there is minimal use of video interviewing within these industries, which suggests a blue ocean opportunity. In addition, we had a conversation with the CEO of Kira Talent. We discovered that Kira Talent had pitched to comp anies with huge call centre operations previously, butRead MoreThe Race On Reality Tv866 Words   |  4 PagesRace on Reality TV A unique feature of reality TV makes the show as a site where we can find how the tolerance is conducted in real life, in terms of race, gender, and foreignness. As an â€Å"unabashedly commercial genre united less by aesthetic rules or certainties than by the fusion of popular entertainment with a self-conscious claim to the discourse of the real’’ (Murray Ouellette, 2004, p. 2), reality TV enjoys its privilege of dealing with the controversial issue such as racism with ease, through

Wednesday, December 11, 2019

Contemporary Issues Half a Defence of Positive Accounting Research

Question: Discuss about the Half a Defence of Positive Accounting Research and Contemporary Issues. Answer: Introduction Basically, in this research paper, research article namely, Half a Defence of PositiveAccounting Research written by Paul V Dunmore is selected in order to attain the key purpose of the study. Additionally, the main topic of the study is to analyze and evaluate the roles, concepts and significance of PositiveAccounting Research in theaccounting setting. Moreover, it should also be noted down that, the key aims of the critique is to create a clear understanding about the role of positiveaccounting in wider intelligence of research programs to develop fundamental analysis of behavior of human in the accounting setting. In addition, there are several arguments are presented with regards to the positive accounting research to effectively understand it. For case, this research study would indicate how to understand human behavior with the help of positive accounting research by using hypothesis as well as statistical methods. Moreover, in this paper, it would also be discussed that to mak e more specific and effective positive accounting research. In addition to this, in order to effectively achieve the objectives of the study, this research paper is classified into different major points including introduction, article summary, research problems/questions, theoretical framework and overall conclusion. Summary In the research article, the author had explained and discussed the concepts and significance of positive accounting theory with regards to accounting research programs in order to understand the impact of human behavior in the accounting setting. Additionally, in this study, it is also discussed that, people act differently in the different situations because the practices and acts of people are affected by different factors (Deegan, 2014). It is also summarized different religious beliefs are analyzed by using scientific judgment method that suggests that human behavior may be different in the various situations and circumstances. This is the major objective of the positive accounting research. It is also analyzed that, changed situations/circumstances are responsible to change the action, act and behavior of people. For example, in his research, it is found by the researcher that, reasonableness of the behavior of human is appropriate in more than eighty percent cases (Brigham, an d Daves, 2009). Moreover, based on the assumptions and facts of the research article, it is also analyzed that, in the current time of globalization, competition and digital era, the accounting functions as well as operations are becoming more complicated, automated and technical the interaction of the people or human had reduced. It is because today each and every thing is based on new systems and technology that is reducing the impact of human being. People have to work on the new system that had reduced the interaction of the people. Hence, it is more complex and difficult to understand the behavior of human being. In the research, the researcher had used various statistical and mathematical models in order to make epistemological and ontological statements and expose various methods which the positive accounting research could be used. In addition to this, it is also summarized that, positive accounting research has wider scope and can not only use to solve complicated buzzes but also used to im prove current accounting strategies and process effectively (Bogui, 2008). Additionally, it can also be summarized that, positive accounting research is a major area of positive accounting theory but positive accounting research is more effective, appropriate, valuable and significant than the positive accounting (Schmidt, 2014). For example, with the help of positive accounting research, different research in the area of accounting can be performed to bring development and innovation within the current accounting strategies, process and methods. In contrast, through the positive accounting theory, different applications, concepts and fundamental principles could be applied within the accounting setting (Dunmore, 2009). These are the major features and functionalities that bring differences among the positive research and positive accounting theory. Furthermore, positive accounting research is also considers and deal with the various standards, rules and regulations and such norms are set by the regulators as well as policy maker (Carver, 2011). On the other hand, it is also accessed that, all the decisions and actions regarding the positive accounting research are taken by the professionals, special experts and auditors. But, in order to conduct the study, the researcher had adopted various theoretical methods that do not provide proper and appropriate justifications (MacLullich, 2003). For example, in the study, the researcher had assumed that human are rational in more than eighty percent cases which indicates that more than twenty percent exemption to this circumstance. At the same time, it is also found from the study that, positive accounting theory has a direct and indirect relationship with a companys contractual value (Bamber, and Parry, 2014). Moreover, in this study, the researcher had focused on adopting both hypothesis and statistical testing techniques of research in order to test, and evaluate the reasonableness of human behavior but have despondently unsuccessful in the same. There is no specific cause is fou nd because the hypothesis is fully based on the chosen samples. There are several limitations in the research study done by the author (Lobo, and Zhao, 2013). Apart from this, it can also be summarized that, in this study, the researcher had properly focused on developing and crating much better theoretical models technique for the testing that are extremely susceptible and sophisticated to assist rigorous testing. Additionally, in the study, different concepts related to positive research, positive accounting, measurement are summarized by the author in the study that are more important in understanding the human behavior in the accounting setting. Hence, different specific and significant concepts are discussed in the study by the author (Deegan, 2012). Research Questions This research study is characterized with the various research questions and problems such as: What are the major implications of positive accounting theory and research? Explain the current principles and status of positive accounting research and how to use these to gain maximum benefits? (Riahi-Belkaoui, 2004). What are the major hypothesis and mathematical research techniques/methods that could be used by a company to conduct accounting research? How positive accounting is directly linked with the positive accounting research and explains the major differences among these two? (Drake, and Fabozzi, 2012). What are the major sampling techniques that could be used in the research to test the results and provide their relative advantages and disadvantages? Explain and analyze both qualitative and quantitative aspects of positive accounting research? (Hodge, Kennedy, and Maines, 2004). What is null hypothesis and alternative hypothesis and explain differences among them? How to use positive accounting research in accessing and analyzing the behavior of human in the accounting setting? All these are the fundamental and most significant research questions that had addressed from the research article. Theoretical Framework In the research study, the researcher had discussed different theoretical concepts in the area of accounting and finance that could be used by the auditors, accountants and finance manger in their practices to improve their understanding. For example, this research provides theoretical discussion on the uses, significance and importance of the positive accounting theory and research in accounting setting. Such theoretical framework can also be used by the accountants within their originations in order to bring innovation and development within the current accounting systems (Ittner, Larcker, and Meyer, 2003). Moreover, with the help of positive accounting research, they would also be able to conduct research in the area of accounting. It would also allow them to take most appropriate decisions to improve the financial and accounting transactions. In the same way, the theoretical concepts discussed in the research by the researcher would help in improving the decision making abilities of the mangers and accountants. For example, the theoretical framework related to positive accounting research would help the accountants to solve complex issues of the business effectively (Ziesemer, 2012). On the other hand, through the effective use of theoretical models discussed in the study, an individual accountant can improve current accounting actions, practices, and strategies. It would also bring accountability, flexibility, reliability and accurateness within the various accounting transactions and process. Apart from this, it is also found that, the main theoretical framework associated with this research paper is to investigate the human behavior in the accounting setting by using various statistical and theoretical research methods in an effective and proper manner (Homaifar, 2004). Significance and Limitations Significance: The major significances of the research article are discussed as below: The main significance of the research article is that it provides scope for the further study on the topic impact of positive accounting research on the total success and growth of a company. In addition to this, in this research, the researcher had discussed different sampling, theoretical and hypothesis methods and techniques to test the results. So, it is important to understand how to use various types of research method to conduct the research study and attain the expected outcomes. In addition to this, this research article is also significant because it enhance knowledge and understanding about the impact of positive accounting theory on the success of a company. Additionally, the study had also discussed various concepts related to the positive accounting theory and research. This improves understanding about the major differences among these two and their impact in the accounting setting. Along with this, this research article had opened the door to discuss the various topic s in the context of positive research. In the same way, it can be said that, this research article is more valuable, and significant (Nissim, and Penman, 2001). Limitations: The selected research article has also some limitations such as: The main limitation of the article is that, in this article more complicated and typical research methods are used to test the results and attain the research outcomes. For case, the researcher had used more complex hypothesis, sampling and theoretical method of research in order to fulfill the aims and objectives of the study. So, these methods are not easy to use and understand and create confusion among the readers (Porter, and Norton, 2008). On the other hand, the research had not presented and discussed the research questions, research objectives and research aims that are a key limitation of the study. Along with this, he had also considered and discussed most critical part of the research that required more suggestions (Montesinos, and Vela, 2013). At the same time, the author had much focused on past studies to complete the research that indicates lack use of primary method in the study. For example, the researcher had used various existing theories and their applications in order to conduct the study but these have changed from time to time and this may affect the research outcomes and results (Schulz, and Cheng, 2002). Along with this, the research did not use statistical method against the measurement errors that is a main limitation of this study. Moreover, it is also found that, there is no link of research objectives with the research problems. Hence, all these are the major limitations associated with this res earch article (Aronsson and Lofgren, 2010). Conclusion On the basis of above discussion, it can be concluded that, positive accounting research has wider scopes than positive accounting theory. Moreover, it can also be concluded that, with the effective use of positive research, the human behavior can be analyzed in the accounting setting. At the same time, it is also analyzed that, in the current time, positive accounting is not working as per standards, norms so there is it require more methodological and systematic methods. Moreover, it can be said that, with the help of positive research, specific accounting decisions could be taken by the company by solving various accounting challenges. Overall, it can be concluded that, business firms should follow and adopt positive research and theory concepts within at the workplace to bring innovation and development in the current process and systems in an effective and proper manner. References Aronsson, T. and Lofgren, K.G. (2010). Handbook of Environmental Accounting. USA: Edward Elgar Publishing. Bamber, M., and Parry, S. (2014). Accounting and Finance for Managers: A Decision-Making Approach. USA: Kogan Page Publishers. Bogui, F. (2008) Handbook of Governmental Accounting. USA: CRC Press. Brigham, E.F. and Daves, P.R. (2009). Intermediate Financial Management (10th ed.). USA: Cengage Learning. Carver, L. (2011). Venture Capital Valuation: Case Studies and Methodology. USA: John Wiley Sons. Deegan, C. (2012). Australian Financial Accounting (7th Ed.). Australia: McGraw-Hill. Deegan, C. (2014). Financial Accounting Theory. Australia: McGraw-Hill Education Australia. Drake, P.P. and Fabozzi, F.J. (2012). Analysis of Financial Statements (3rd ed.). USA: John Wiley Sons. Dunmore, P.V. (2009). Half a Defence of Positive Accounting Research. Available At: https://sydney.edu.au/business/__data/assets/pdf_file/0012/59988/Paul_Dunmore_MEAFA_201df {Accessed On: 08 May 2017}. Hodge, F. D., Kennedy, J. J., and Maines, L. A., (2004). Does search-facilitating technology improve the transparency of financial reporting? The Accounting Review 79 (3), pp, 687703 Homaifar, G. (2004). Managing Global Financial and Foreign Exchange Rate Risk. USA: John Wiley Sons. Ittner, C. D., Larcker, D. F., and Meyer, M. W., (2003). Subjectivity and the weighting of performance measures: Evidence from a balanced scorecard. The Accounting Review 78 (3), pp, 725758. Lobo, G. J., and Zhao, Y. (2013). Relation between audit effort and financial report misstatements: Evidence from quarterly and annual restatements. The Accounting Review, 88(4), pp.1385-1412. MacLullich, K., (2003). The Emperors new clothes? New audit regimes: Insights from Foucaults Technologies of the Self. Critical Perspectives on Accounting 14 (8), pp. 791. Montesinos, V. Vela, J.M. (2013). Innovations in Governmental Accounting. USA: Springer Science Business Media. Nissim, D. and Penman, S.H. (2001). Ratio Analysis and Equity Valuation: From Research to Practice. Review of Accounting Studies, 6, pp. 109154. Porter, G., and Norton, C. (2008). Financial Accounting: The Impact on Decision Makers (6th ed.). USA: Cengage Learning. Riahi-Belkaoui, A. (2004). Accounting Theory. USA: Cengage Learning EMEA. Schmidt, A. (2014). Fair Value Accounting and the Financial Market Crisis: To What Extent is Fair Valuation Responsible for the Financial Crisis? USA: epubli. Schulz, A. K.-D., and Cheng, M. M., (2002). Persistence in capital budgeting reinvestment decisions personal responsibility antecedent and information asymmetry moderator: A note. Accounting Finance 42 (1), pp, 7386. Ziesemer, B. (2012). Medical Office Management and Technology: An Applied Approach. USA: Lippincott Williams Wilkins.

Wednesday, December 4, 2019

Oh Wonder • Oh Wonder free essay sample

Bringing a new twist to indie music for the 21st century, London duo Oh Wonder (Josephine Vander Gucht and Anthony West) released their self-titled debut album in September 2015. With the promise of dropping one song per month, the pair quickly gained an immense fanbase from a vast range of ages. Their timeless, somber tunes captivated the older generations in an endless loop of nostalgia. However, it was their indie-electronic vibe that captured the hearts of millennials just discovering the beauty of musical exploration. One of Oh Wonder’s popular hits, â€Å"All We Do,† creates an ambiance that shakes the soul with meaningful lyrics. â€Å"Without You† introduces a myriad of emotion, while the upbeat â€Å"Lose It† leaves you itching to dance. Each song comprises harmonies that seem to melt into one another, laced with piano and percussion. The album in its entirety leaves listeners changed for the better. It’s no wonder that â€Å"Oh Wonder† climbed its way up the charts. We will write a custom essay sample on Oh Wonder †¢ Oh Wonder or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This album holds the power to make time come to a halt, while all the world’s problems dissipate into thin air. Vander Gucht and West craft quality music with meaning and authenticity and the ability to transport you to a different time, place, and state of mind. But the true distinguishing factor is the relationship the artists share. It is evident in each soulful, melodic song. The duo’s musical chemistry is undeniable, adding the spark needed to make their music hauntingly beautiful. Overall, this album is a hidden gem that everyone should listen to. Its success cannot be confined.